Dearborn으로부터 라이브, 마이크로소프트와 포드자동차가 Sync를 선보였다(실물 선전).
(Dearborn: 미시간주 최대도시인 디트로이트의 위성도시로, 루지강(江) 유역에 있다. 포드자동차(Ford Motor Company)의 소재지로 유명하다.)

Sync는 자동차의 스트레오 시스템에 MP3플레이어와 브루투스 폰을 통합시켜 운전자에게 그 디지털 강점에 굉장한 유연성(융통성)을 준다.

Sync의 가장 흥미로운 점은 high-end stereo 와 nav systems 이 그 기술을 사용하기위해 필요하지 않다는 것이다.

Zune player (like we said, it's Microsoft)가 팔걸이 저장쪽 안에 있는 오디오잭에 꽂히고 Blackberry device 가 부루투스를 통해 연결된다.

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Songs, artists, and genre can be selected off the MP3 player by voice command via the "Push to Talk" button on the steering wheel controls. This feature worked very well, as evidenced in the video, but if you ask for a song or artist that doesn't reside on your MP3 player, Sync gives you the song or artist that sounds most like the one you asked for. We'd have preferred it if Sync came up with nothing vs. a guess that's likely wrong. Due to shortcomings of Bluetooth technology, Sync had trouble accessing MP3 music from phones, but the folks at Microsoft say that a fix is on the way.


Using Sync with a Bluetooth-enabled phone allows for easy hands-free calling. Sync takes in all your contacts, and if you try to call any one of your saved contacts that have multiple numbers, it asks you which one you want. Users can also receive text messages and select from a few canned messages to return the text. The onboard computer reads the message to you, deciphering all text shortcuts like "LOL." During the demo, we were promised that users can also access Internet radio on Sync provided the phone has the capability to get online, but we didn't see it for ourselves.


We found the Sync system to be easy to use during our limited time with it, and the voice recognition software was quite impressive. Other OEMs are offering onboard hard drives and software that's integrated with navigation systems, but the options are generally priced out of range for many in the highly-coveted 18-29 demographic. Ford says Sync will be both affordable and widely available (we don't have specific pricing or availability yet), and that will likely be key to its success. We don't believe many people will switch away from an import just because of Sync, but for tech-savvy buyers sitting on the fence between Ford and the competition, the features of Sync might help win Ford a few more customers. Check out the video above and let us know if you think Sync is something you'd want in your next vehicle.

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