좋은시기가 Mercosur의 자동차시장에되돌아 왔다. 브라질시장이 2006년도에 26% 신장을 하고, 작년에는 2백5십만대의 자동차 판매를 하는 새로운 기록을 세웠다, 그리고...
The good times have returned to Mercosur’s car market. The Brazilian market set a new record of 2.5m car sales last year, an increase of 28% on 2006, and the year-end total was higher than even the pre-economic crisis benchmark set in 1997. Much the same is also true in Argentina, where increased demand has resulted in mothballed car plants being brought back to life.

In this month’s briefing we investigate the future prospects of this market, and focus on developments in the Brazil/Argentina free-trade agreement, components problems and investments in facilities. Eleven manufacturer profiles are also provided, and they comment on the company’s movements in the market, and their plans for the future. Sales and production data for the Brazilian and Argentinean markets is also included.


MERCOSUR (Southern Cone Common Market, Latin American trade organization established in 1991, full members: Argentina, Brazil, Paraguay, and Uruguay; associate members: Bolivia, Chile, Colombia, Ecuador, Peru, and Venezuela) is the world's third largest economic union. It is a vital region that Korean corporations should enter to preoccupy the Latin American market. Since China and Japan are recently moving strongly to advance into MERCOSUR, Korea needs to work out measures to cope with the situation.
  
 In trading with MERCOSUR, it is very important to establish a strategic base in the market from a long-term perspective rather than to approach the market only as an exporting market. From this viewpoint, Korea should regard MERCOSUR as a market with which it should cooperate in terms of resources, beyond a market from which it imports raw materials. Helped by its advancement strategies varying according to regional markets and price competitiveness, China is bolstering its market share in these regions. In addition, China has built production bases focused on electric and electronics products. It is also increasing its investments in MERCOSUR as a stable raw material-providing base.
  
 To make inroads into MERCOSUR successfully, therefore, Korean enterprises should not regard it as a market where it disposes of stock goods, but should instead export technologically competitive goods to this region. Likewise, Korean companies should expand their investments in automotive parts and machinery in MERCOSUR. Furthermore, Korea should closely study international trading policies of MERCOSUR to clear away any possible obstacles of exports to this region and to prepare countermeasures so as to avoid possible damage from import regulations of MERCOSUR.

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